Today I am looking at why content marketing is such an important marketing plan.
Many businesses use content marketing in their overall digital marketing strategy. This helps them to reach a wider audience.
Content marketing helps you to build trust, and that’s one of the reasons why it’s so effective.
Consumers are more likely to buy your products and services if they trust you to create something that will truly help them.
This article will explain what content marketing is and how you can use it to effectively increase awareness of your business.
What is content marketing?
Content marketing is a technique that’s used to raise awareness of a brand by sharing content across different channels.
This includes video content, podcasts and blogs. Content marketing helps businesses to achieve a wide range of goals, and it’s used to strengthen brand loyalty among existing clients while connecting to new customers.
1. Content Marketing Displays Your Expertise
Content marketing helps to display your knowledge and skills in your area. For example, if your store sells handcrafted chocolates online, you can create videos that are focused on the art of chocolate making.
This helps to reinforce the fact that you and your team create a top-quality product.
2. You Help Your Customers
If someone visits one of your blogs or listens to your podcast, it’s usually because they want the content that you’re providing.
For example, if you have a podcast on parenting, the people who listen to it will be adults who want to become better examples to the children in their lives.
When you share information via your podcast, your aim should never be to simply generate profit. You should also try to help someone.
People are more likely to keep your business on the top of their minds when they remember that you were the one who showed them how to solve a problem.
3. Customers Share Your Content
If customers find that your content is helpful, they typically share it with others. That helps you to reach even more people.
In that way, it works just like word of mouth.
Although competition is greater today than ever before, writing content that is worth sharing, is definitely worth the effort.
4. You Meet Customers At Their Point Of Need
Good content marketing strategies are designed to create content products that help customers at different points in their journey.
For example, if you sell hedge trimming tools, aim to create content products that
meet the needs of people who have used trimmers before, those who don’t know what a hedge trimmer is, and even those who are thinking of switching from hedge trimmers to another type of product that you sell.
When you meet customers at different points in their journey, you will capture different segments of the market.
Keyword research is important because it helps you to understand what customers are looking for.
For example, without keyword research you might not learn that a significant percentage of of your customers are interested in methods of composting the material that’s left after hedge trimming.
5. Get More Leads
If your content marketing strategy is designed for different channels, you’ll get more leads than if you don’t do any content marketing at all.
For example, some of your potential customers may spend time on Instagram.
Similarly, some may be listening to podcasts as they exercise in the mornings.
Your content marketing strategy should engage both of these audiences. That way, you will get leads from your podcast as well as leads from your Instagram posts.
6. Make Customers More Comfortable With Meeting An Agent In Person
Consumers who read blog posts from your company are more likely to accept a call from one of your agents than those who haven’t engaged with your content in any way. That’s because of the trust factor.
While engaging with your content they start to recognize that you’re offering something of value.
That makes them more willing to speak with you about the ways in which you can meet their needs.
Some Final Thoughts
Life as we know it has changed. The pandemic has caused more people to shop online and look for services online. They also seek recommendations and information online more often now.
For your business to grow, you need to ensure that you’re meeting potential customers wherever they are.
Through content marketing, you can ensure that those who wish to listen, read or use other means to gain information, have immediate access to facts on the ways in which your business can help them to achieve their goals.
Get Help From Experts With Your Content Creation
After reading my article you will be in no doubt that if you are using a content marketing strategy, and want to get your business noticed by the search engines, then you will need to provide quality content.
Search engines are becoming more advanced and therefore getting better at recognising relevant and engaging content. Search engines will reward the best content with higher rankings, which means greater visibility for your business.
You can learn more about how you can create the best content for your business. My top rated training platform walks you through all the steps from creating a website to building it out with high quality content. Find out more HERE
Thanks for reading my article today. I hope you found it interesting and has provided you with some valuable information.
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