Affiliate Marketing Myths Debunked
Affiliate marketing is without a doubt one of the most exciting industries to be involved in as far as income potential is concerned.
Nonetheless this online sales business model remains shrouded in mystery, as a result of the numerous myths that surround it.
The sad thing is that many aspiring marketers often fall victim to these myths, with their marketing careers ending up in failure as a consequence.
Whether you are a beginner or an experienced entrepreneur, your ability to distinguish between facts and mere myths will determine your success as an affiliate marketer. You will be able to draw in more customers, improve your leads, and eventually realize more sales.
Bearing this in mind, we have debunked five affiliate marketing myths that you should watch out for, if you want to make it in this industry.
Myth 1 – If you have traffic to your site you will make money
It is true that directing traffic to your site is one of the most important steps in affiliate marketing. However, having abundant traffic does not guarantee that you will make even a single sale.
Many entrepreneurs, especially newbie marketers erroneously believe that driving more traffic to their websites will automatically translate to making more money.
Nothing could be further from the truth. What matters is that the traffic you get is targeted toward the products you are promoting. You need to identify what your traffic’s (potential customers) needs are.
“A need is what you believe your customers require to solve a problem, and the product or business becomes the mechanism to fulfill that requirement.”
Once you have your targeted traffic, you must be able to convert your visitors into paying customers for your traffic to translate into profits.
This is where the design of your website and your marketing message come into play. How you appeal to potential customers will determine if you can take advantage of your traffic to make a sale. Make sure that all products are relevant to customers.
You will also be able to analyze the success of your company based on the ratio of directed traffic to converted customers.
Myth 2 – Affiliate marketing is a passive income
This is one of the biggest misconceptions about affiliate marketing. Many marketers believe that once you have set up your website, identify products and sign up to an affiliate program, the money will start streaming in automatically.
Proponents of this myth will lie to you that you can automate your affiliate marketing campaigns and make money without working.
The hard truth is that the degree of passiveness in affiliate marketing is very minimal. This means that you have to work hard and remain active throughout your marketing campaigns to achieve your sales targets.
You are required to review your products, generate fresh content, analyze your sales metrics, respond to your visitors and promote your website. These tasks must be performed on a daily or weekly basis depending on your level of experience.
Myth 3 – Affiliate marketing is a path to quick riches
This is yet another myth that has become extremely common. Most newbies venture into this industry with the hope of making a quick buck overnight, only to get disappointed when reality dawns on them.
The allure of making quick riches can get the better of anyone. However, the truth of the matter is that affiliate marketing is not a get-rich-quick scheme.
Just like any other genuine business venture, it takes time and effort to make it in this industry. Do not be misled by the alleged six-figure salaries that unscrupulous marketers use for showmanship.
The amount of money that you can make all depends on your resourcefulness. Your skill, knowledge, willpower, focus and passion will determine your success in affiliate marketing.
Venturing into this industry with the wrong mentality will only lead to losses and disappointments.
Myth 4 – People won’t buy products via an affiliate link
In this age of hacking and malicious use of data, people might be a little bit skeptical when it comes to buying products through affiliate links.
However, this argument does not hold any water as far as affiliate marketing is concerned. By accessing your website, your visitors are in need of solutions to various problems. If you are willing to offer them valid solutions, they will not mind buying products through your affiliate link.
Nevertheless, you must inform your audience that your website contains affiliate links. Additionally, you must not place dozens of links on all your web pages. The trick is that you should not appear too sales-oriented.
Link placement is one of the trickiest steps in affiliate marketing, especially when it comes to Search Engine Optimization. This is due to the fact that you must follow stringent search engine guidelines to avoid any penalties associated with page rankings.
However, this does not mean that people won’t buy products via your affiliate links. Just follow all the guidelines as stipulated and you will be good to go.
Myth 5 – The more affiliate programs I sign up to, the more money I will make
This is another misunderstanding. Joining too many affiliate programs is perhaps one of the biggest mistakes you could make. Firstly, different affiliate companies have distinct rules. This essentially means that it is highly likely you might not find suitable products to promote in all the programs you join.
As a consequence, this may lead to frustrations and you may end up giving up on your marketing campaigns altogether.
By joining different programs, you will be forced to use different affiliate links on your website. This not only leads to trust issues, but also lowers down your credibility.
Potential customers will not be able to follow through your links if they are redirected to different companies all the time.
It is clear to see that joining several programs will have your hands full. It is very difficult to manage different affiliate networks at the same time. You will not only confuse yourself, but also lead your customers down the wrong path. This will eventually lead to failed marketing campaigns and loss of potential revenue.
End Note – Kill all the myths by joining a reputable training program
Affiliate marketing myths just show the extent to which people can go to make more money.
However, these misconceptions will only lead you down the wrong path. Instead of realizing profits, you will end up experiencing financial frustrations.
Fortunately, this does not have to be you. Joining a reputable training program like Wealthy Affiliate can mean all the difference between success and failure!