Affiliate marketing With Pinterest-Is It the Best social media platform to use?
It’s often difficult for affiliate marketers to decide which social media platform will work best for their affiliate business.
It may just come down to which platform a marketer feels most confident using. However it is nonetheless worth checking out what each platform has to offer in terms of possible marketing opportunities.
This article will help you get a better understanding of how Pinterest works and if it could be a good marketing platform for your business.
Pinterest a while back wasn’t a social media marketing option for affiliate marketers. That’s because it banned all affiliate links from its platform due to the problem of spamming, and an increased number of scams.
Pinterest however changed their policy and affiliates can now use Pinterest to promote their brand and affiliate business.
Affiliate marketing can be a very effective way of making money online, and social media platforms like Pinterest are one way that you can effectively promote your affiliate site.
This passive source of income can be boosted by an army of pinners that are on Pinterest ready to spread your link.
Like every social media platform that can be used for affiliate marketing, a certain level of know how or expertise is required before you begin to drive traffic to your website and ultimately succeed with Pinterest.
It’s better to be great on one social media platform rather than just o.k on three or four. One platform will require a great deal of attention to become really good at it.
Pinterest give you the option of having either a personal or business account. There are added perks to having a business account, so if you are an affiliate marketer you should sign up for a business account to take full advantage of the additional benefits.
The business account also comes with marketing materials that will assist you with getting the most from the platform. The terms of service differ for the business account too so ensure you read them first before you use the platform.
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The good thing about Pinterest is that you can use the Pinterest wall to spread the word about your products, and have it shared across the web by fellow pinners.
There are over 100 million active users on Pinterest. A portion of these users can be your customers on your affiliate site.
However, there are a number of things that you must do right. Here are some tips that will help you with your Pinterest social media campaign.
• Affiliate pins do not get special treatment
Pinterest has updated the algorithm it uses to select the pins that users see in their news feed just like other social media platforms do.
The algorithm makes a number of considerations, but affiliate links are not among the considerations.
Therefore, you have to devise ways to increase the visibility of your pins such as placing ads with Pinterest Ads Manager.
• Cut out the spam!
Pinterest has got a whole lot better at detecting spam, which is of course good news for the users. However, that means that affiliate marketers should be extra careful that their pins are not going to be treated as spam and flagged.
One of the ways to prevent flagging is to ensure that the image in a pin is similar to the image at the destination pin. For example, an advertisement of ovens should not take the user to a vacation-booking site.
In addition, you should avoid the URL shorteners on Pinterest. This is because they redirect the URLs to the shorteners before going to the main site.
This may signal that the URL is not taking users to the destination that it claims.
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• You must make disclosures
Affiliate marketers should be aware of this rule generally, and it is the case on on Pinterest with affiliate links. The platform has FTC compliance disclosure policy where the advertisers state clearly that purchases made through the links will result in a commission from the seller of the product.
Publishers, on the other hand, must confirm that they have given full authority to the advertisers to use the links for advertisements.
• Spice up your pins
Pinterest is all about images, so you really ought to get creative and make some eye catching pictures so your pins get noticed.
Do not post boring pins that show the image of the product against a blank background. Try to make the pin look beautiful by playing with colors. Brands that have compelling images receive more repins and more traffic from Pinterest.
In the video below, marketing experts Neil Patel and Eric Siu will show you how Pinterest can be used to drive traffic to your website.
1. Followers are not forced to follow everything that you do
Unlike other platforms such as Facebook, Pinterest followers only receive information that they find valuable. This ensures that the followers do not have to unfollow you if they do not like other pieces of content that you pin on your wall.
2. It is very easy to share information on Pinterest
It is quite easy to embed images from Pinterest on to any other site. This enables you to refer traffic directly from your own site. This creates a circle of interest.
The users can pin the content on their boards and share it with their friends. This gives the users the flexibility to access content at their own time and increase the brand exposure.
3. Users do not have to comment on Pinterest
The goal of Pinterest is to avail information that is useful as possible. Users have the option of following the boards they like, repining images of their preferences or sharing pins that they love.
The site makes no effort to force the users to comment on the content. The site does also not hide content from users that do not comment or like the work.
You also do not need to keep monitoring customer responses as you would on Facebook.
4. All boards on Pinterest are treated as public boards
Unlike other social media platforms, the content is not removed from other people’ feed just because they do not follow the source board.
Users can access images pinned anywhere on the site by other users. Brands can connect with users as users can find relevant boards with ease.
This feature makes it easy to spread the message even to people who have not followed your boards.
1. Pinterest traffic is only attractive to specific audience
Although the demographics on Pinterest are slowly changing, the majority of users for all time have been women below the age of 45. If your product is meant entirely for men, you may get minimal qualified traffic from Pinterest.
2. You must use very specific images
Pinterest has quality rules for the images that you use on the platform. The images must also be of a certain size to be compatible with the platform. This may be time-consuming as what works on your site may not work on Pinterest. You need to rework on the images before posting on Pinterest.
3. There are several legal issues
You do not need to worry about the content that you create and post on the boards.
However, if you would like to use someone else’s pins as your own on Pinterest, you need to ask for permission to do so. Otherwise, you may find yourself in problems.
The major problem is that you may not find the original creator of the content.
4. You may lose track of links
Hyperlinking process is great for affiliate marketing. However, if a user copies the content and the reposts on his or her board, it will not link back to your site. Therefore, the number of repins may not translate to more traffic on your site.
Pinterest is a great platform for affiliate marketing.
However, like with all social media platforms that allow affiliate marketing, you must be willing to follow the platform’s rules, and market products that will appeal to most of the audience.