Thanks for joining me today for my review of the ‘mystery shop’ App Observa.
My in-depth review will cover all you need to know about this app, including of course whether you really can make money with it….So sit tight and let’s get started…..
What Is The Observa App?
Observa is an IOS/Android app that pays local shoppers to mystery shop for the purposes of market research.
Observa members have to travel to retail shops and grocery stores close to them and take pictures of target products before answering a few questions about what they see.
Although mystery shopping is not a new concept, it is only until recently that apps were developed to facilitate this important market research tool, with the Observa app being one of them.
Prime placement of products on retail store shelves is what all brands want, as it has a direct impact on sales.
Customers will always go for items that they can reach quickly and easily. For this reason, producers always negotiate with store owners for prime placement to ensure that their products are the first items that customers notice when walking down the aisle.
However, not all stores comply with these placement deals and sending brand representatives to check on every store is always a logistical nightmare……This is where the Observa app comes into play.
The Observa app uses regular local shoppers to help producers ensure that stores comply with placement deals.
Is The Observa App Legit?
Observa is a legitimate Seattle-based startup company. The company pays promptly via PayPal for every completed task.
However, the app is limited in terms of geographical reach and jobs offered, as plans are still underway on expanding its reach to other regions.
Check out the Observa promotional video below
Getting Started With The Observa App
You need to download and install the Observa app on a compatible phone to register. Creating an account is easy and it only requires your email address.
Make sure you include your PayPal email as your primary address to facilitate easier payments.
How Does The Observa App Work?
As stated, brands want to know if retailers are adhering to their placement deals. They can only find out about the status of their deals by hiring mystery shoppers.
Observa app will then alert its members on the availability of mystery shopping opportunities. You will be able to view available opportunities as soon as you login into your account.
The app will clearly indicate the specifications of the task, including the exact location of the opportunity, remuneration for taking the task and the time remaining to complete the task (see below)
Do not hesitate to grab an opportunity when you see one that suits you, as the Observa app works on a first-come-first-serve basis.
You have to travel to the target store, answer a few questions and take a photo of the store’s display including the target product.
Your ability to follow instructions will determine your success on this platform, as brands are relying on your reports to improve their products.
Each opportunity takes about 10 minutes to complete, and the average pay is $7.50 for every task. Some opportunities pay as high as $12 depending on the type of assignment.
Once your submission is validated your payment is issued. Before your submission is validated certain checks will be made including checking that you were actually at the location, and the questions were answered correctly in accordance with the instructions.
Observations must be thorough and accurate to be validated.
The validation process normally takes around 24 hours, although it may take 48 hours at weekends or during holiday periods.
What Do I Need To Succeed As A Mystery Shopper With Observa?
Here are a few skills that you need to become a successful mystery shopper:
• Perfect observation skills
Your ability to pay keen attention to minor details will have a bearing on your success as a mystery shopper.
Companies want you to provide all the necessary information to help them improve customer experiences.
• Ability to blend in
Retailers and store owners are not often comfortable working with mystery shoppers.
Your ability to blend in may come in handy to avoid creating disgruntlement.
• Excellent reporting skills
The ability to provide precise, real-time data is critical if you are to become a successful mystery shopper.
In any case, precise data and info are what all companies want in order to improve their products.
Getting Paid By The Observa App
Observa does not have a minimum payout requirement. You will receive your payment via PayPal after the validation of your submission.
At the time of writing the Observa App has a score of 4.4/5 at GooglePlay and 4.5/5 at the App Store.
Most users of the App are happy with their experience.
Complaints from users are centred around there not being any tasks available in a users region.
What Are The Pros Of The Observa App?
• Genuine startup company
• Free to join
• Good opportunity to earn extra cash
• Instant payments via PayPal
• Higher rewards of $7.5 per assignment
• Restaurant assignments include free meals
• Mystery shopping assignments are flexible
What Are The Cons Of The Observa App?
• Limited locations and opportunities
• You have to invest in a compatible Android or IOS device
So Can You Really Make Money With The Observa App?
Yes it is a legit app and people are making money with the app. However, although the app is available worldwide, tasks appear to be more available in the U.S and Canada.
In fact it is unclear as to whether there are many gigs available at all outside these two countries. You therefore may struggle to make money if you are outside these regions.
The Photos of the app in the GooglePlay App Store and the iOS App Store only show pictures of available tasks in U.S and Canada.
There may however be plans by the developers to extend the App’s reach.
Final Thoughts On The Observa App
The Observa app is an opportunity to earn some extra cash doing simple observational tasks.
However, the app is still limited on locations and opportunities, as Observa is yet to expand its reach to other regions. If the prospect of making money as a mystery shopper interests you then Observa may be one to consider.
Thanks for checking out this Observa App review. Please leave a comment in the comments section below if you have experience of this app that you want to share.
Star Rating 3/5-A Good Mystery Shopping App Although There May Be Limited Opportunities Due To Geographical Location.
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