The Best Way to Get Free Quality Traffic to Your Website
Your website is going to earn you very little, or no money at all, unless you are getting lots of quality traffic coming to your site.
By quality I mean those visitors who are interested in your niche, and will engage with your site.
If you want to create a profitable website it’s important that the visitors you get read the information that you want to put across, or buy the goods that you are selling.
It makes sense therefore to seek ways to bring these visitors your website.
Bringing the best quality traffic is of course an ongoing task as long as the website is running. It is one of the biggest challenges that webmasters face as they build an online business. There are paid options available, but these can be expensive, and risky too.
So, it’s important that you know about some of these proven, and best ways of getting free traffic to your site, especially if you are building a business on a budget.
1. Regular good quality content being added to your website
It is often said that content is the king, and although things change very quickly online, this is statement is nonetheless still true to this day.
The statement becomes evident when seeking ways to bring visitors to your site, because you won’t have any visitors unless you offer information that the target what the audience seeks.
Visitors want information, it’s as simple as that. So whilst they are on their mission to seek out information, you can provide it for them, and at the same time you can get them to do whatever action you would like them to do.
Search engines reward really good, relevant, and quality content with high ranking on search engine results, which means higher visibility, and more organic traffic to the website. The more quality traffic you get, the greater the chances are that you will make money with your website.
Quality content is a combination of different factors as explained below.
When creating content, you must ensure that it is relevant to the needs for which you seek to fulfill.
Relevant information touches base with the target audience and is evergreen.
Seek to know what your audience is looking for, and deliver content that meets their need head on.
Engaging content is the content that provides value to the lives of the audience that you target with your website. So what kind of content is likely to provide value to your readers?
It is content that attracts and holds a person’ attention by giving a clear reward, such as solving the problems for the time people spend on the website.
Keeping readers engaged, means you will keep them for longer, and this is a very good thing for your website. When people spend more time on your site, Google notices that, and this helps you rank higher.
Your website’s engagement can also be massively improved with an attractive and high converting theme.
Social media sites are becoming more and more significant when it comes to getting your site noticed, so you always have to bear this in mind when creating content. Your content should be one which people would like to link to, tweet, share on their wall, and invite others to read.
In essence, your audience becomes your ambassadors, and spread your message to others, resulting in an increase in the number of visitors coming to the site.
Most of the search engines are using artificial intelligence (AI) to improve the quality of their search results.
The AI favors content that is straight to the point, and directly answers the search questions. Google has started implementing a direct answer bar at the top of the search results. If your site provides such direct information, there is a high chance that you may end up being selected as the direct answer.
2. Good SEO
It’s hotly debated as to what SEO methods work and what don’t, but there is no question that SEO still plays a pivotal role in the success of your site.
SEO can include a combination of tactics that improve the visibility of your site on the search engines.
Higher visibility often results to a higher ranking. This, in turn, results in higher traffic to the site. SEO is by no means rocket science but it will help you a lot to at least get some basic training.
Some of the more popular, and accepted SEO techniques include the following
More than 60 percent of traffic to various sites come from mobile phones.
Google implemented the mobilegeddon’ algorithm update a while back to reward websites that were responsive. In the future, the responsiveness of a website will be one of the factors that will come into play in the ranking of websites.
Take advantage of this update by ensuring that your website is mobile-friendly.
Format the content in a way that it is easy to read
The readability of your page is considered by the search engines when ranking websites in SERP results.
Use the following tactics to improve the readability
• Short paragraphs: Limit the length of the paragraphs to around three sentences
• Break your sentences to simple, short and easy-to-read sentences
• People scan content online in search for the relevant information. Make their scanning easier by giving them informative sub-headings.
• Bullet points instead of long prose content.
YouTube is the second biggest search engine from Google with over 3 billion searches a month.
You can tap into the YouTube potential to bring in traffic into your site.
Create short, high quality and highly engaging content for your target audience and link it to your site. Ensure that the videos are not too short (about 3-5minutes) as longer videos do better on SEO search ranking.
Improve site speed
Google has been using site speed as a ranking factor since 2010. It also has several page speed tools to enable site developers improve the performance of their sites.
The speed of the site determined by the length of time the site takes to load. If a site takes too long to load, (over 5 seconds) there are chances that the visitors will abandon it. You can improve the site speed by:
• Compressing images
• Using browser caching
• Using content delivery network (delivering the site from the closest server to the visitor)
3. Social sharing
Social media has become a vital platform for engaging with the target audience, getting feedback and marketing the products and services.
Consider using social media as a platform to drive traffic to your website. Here are some of the proven ways to drive content on social sites:
Analyse your audience
Seek to know what your audience needs, what interests them, and platforms that they can be found on.
Use this information to determine the social sites to establish a presence and the type of content to post there.
Do not spread too thinly to different social sites as it takes lots of time to engage with all the audience on every platform. You are likely to spend the majority of your time creating quality content, so don’t overdo it on social media platforms, especially if you are trying to build your business in your spare time
Determine your social media goals
You may have more than a single social media goal. You can drive traffic to your website while at the same time seeking to drive sales volumes and get feedback. Create tasks around each goal for which to achieve the goal.
Your goals need to be measurable, because if your goal isn’t specific enough, it will be difficult to know what you are aiming towards. You need to know exactly what your goals are, and how they are going to help your business.
Keep in touch with your audience at all times. Create content that keeps them excited and talking about your website.
Consistency also helps create a wide fan base. Create a schedule for posting information on social media and responding to your audience reactions.
Come up with success metrics
There should be a way to determine if your social media strategy helps reach your goals. Review our performance from time to time and adjust where necessary.
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